IAMCP UK Chapter SharePoint Site

Interview with Chaitra Vedullapalli |Sr. Director, Product Management |Microsoft Corporation

The Microsoft worldwide Partner team is thrilled to announce a new program exlclusively for IAMCP members. The program is called LRI. Please read this short interview for details:

IAMCP:   What does LRI stand for?

Chaitra:  LRI is all about innovate and win together. LRI is model which is all about Listen, Respond and Innovate

IAMCP:  How did it start/ come to be?

Chaitra:  IAMCP is a group of Collaborative and Innovative Microsoft partner who come together to win. IAMCP and Microsoft came together and realized that interactions is very organic. LRI program was put in place to accelerate the impact of IAMCP partners into the MPN ecosystem. We quickly realized that we have the opportunity to make it structured and collaborative program that provides exclusive benefits.

IAMCP:   What are the program deliverables?

Chaitra:  There are 3 opportunities that IAMCP partners can benefit from: Give your feedback through structured survey, Learn about BIG opportunities through exclusive webcasts and Participate to innovate unique offerings to marketplace.

IAMCP:   Why did Microsoft elect to run a program exclusively for the IAMCP?

Chaitra:  We met with an IDC Director, who has done intensive research around P2P networking model. He communicated that IAMCP Partners generated over $10 billion of annual sales volume from Business Done With Each Other (P2P) and  IAMCP is very unique. There is no other Partner led group in the industry that has such an impact on revenue. If Microsoft provides a structured program, they will help fuel the growth of the ecosystem. The perception today is IAMCP provide a platform to grow their business.

IAMCP:   How do you think this compares to other vendor/channel programs and relationships?

Chaitra:   IAMCP is the most mature group in the marketplace. There are tools offering available from various vendors but with no P2P strategy. IAMCP provides a strategic platform for Microsoft Partners to connect face to face with other partners and Microsoft contacts.

IAMCP:    What is your long term goal with LRI?

Chaitra:   Great question. Long term goal is to make IAMCP partner generate over $20 billion of annual sales volume from business done with each other. Also we want to provide a P2P platform to increase partnerships and make them profitable. Finally I would like to see increase IAMCP memberships by 10%.

IAMCP:    How can partners get engaged in LRI?

Chaitra:   3 simple ways : Give feedback to surveys, join webcasts, participate in innovation programs.

IAMCP:    Who should they have their local MSFT contacts connect with to get LRI happening in their subs?

Chaitra:   Absolutely. Today, there are few local initiatives. We are educating local MSFT leads to innovate using the LRI model to provide more valuable offerings that resonates with the communities. Local chapters needs to engage with local MSFT contacts to implement local initiatives.